The Hairdressing Claims Blog


Video of homeless man’s hair makeover goes viral
Image courtesy of Facebook

Image courtesy of Facebook

A philanthropic hairdressing salon in Palma made headline news last month with this story about its extreme hair makeover of a 55-year-old homeless man called Jose Antonio.

La Salvajeria salon in the Majorcan capital performed the dramatic transformation back in 2015 but it’s released the video of Jose’s reaction to his new look for the first time this March to mark its third birthday.

After living on the streets for 25 years, unlicensed car park attendant Jose had unkempt long grey hair and straggly grey beard. The salon’s hairdressers cut his hair, trimmed his beard and dyed both black, leaving Jose unrecognisable to local residents and, even, himself.

The accompanying video’s gone viral, having received 2.1 million views and appearing on TV worldwide.

Go to La Salvajeria’s Facebook page to read more and watch Jose’s video.